How to Write Cold Emails That Get Replies (With Examples)

There are tons of cold email templates out there—but most of them don’t actually work. Here’s why.

It took 50,000+ emails and a ton of frustration — no replies, spam complaints, you name it — to finally crack the formula that drives a strong number of positive replies.

Below are two templates that delivered the best results by far — along with the simple framework you should always stick to:

Personalization → Pain Point → Solution → Credibility → Easy Next Step

Before you even think about the body of your cold email, there’s one thing that can make or break everything: the subject line. No matter how good your message is, it means nothing if it never gets opened. That’s why crafting an irresistible subject line is just as important—if not more—than the email itself. It decides whether your email gets read or buried.

Here’s a full guide on how to write subject lines that get clicks.

Lastly, if you need a step-by-step guide to launching a cold email campaign, we’ve got you covered right here.

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